The transition of willow weaving crafts from traditional to e-commerce is a necessary path
In recent years, due to the difficulty of willow weaving techniques, long learning cycles, and complex processes, some old artists have passed away one after another, and young people are unwilling to learn, resulting in the loss of some crafts and facing a precarious situation. Many excellent folk handicrafts face this problem. From the prosperity of Linshu willow weaving, we once again see the value of the market. Local people try various raw materials, increase product varieties, and use e-commerce to promote products. This not only leads willow weaving onto the path of industrial operation, but also provides a platform for employment and development for more and more people. Of course, traditional crafts are also followed by successors. Encouraging the market to participate reasonably in traditional conservation is not only an important means of protecting intangible cultural heritage, but also a guarantee for the development of rural characteristic economy.
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